Hi, I’m Hannah!
I’m a seasoned social media marketer and content creator with a decade+ of experience leading enormous, engaging, and effective campaigns for some of the most iconic brands on the planet.
I’m passionate about crafting data-driven strategies and vibrant, culturally relevant content that surprises and delights.
What I do
Strategize
I craft social campaigns that are rooted in data, analysis, and a concrete understanding of where we've already been in order to explore innovative, creative, and sometimes unconventional ways to get us where we want to be next.
Collaborate
I have vast experience collaborating across teams including PR, marketing, creative, legal, production, talent, consumer products, and outside agencies in order to establish shared goals, find constructive solutions to evolving challenges, and deliver stellar work on time and beyond expectations.
Create
I have hands-on experience in every facet of content creation and publishing, from script writing to content marketing, social copywriting to metadata optimization—you name it, I’ve done it!
Lead
I’m thrilled to have helped develop and mentor a roster of incredible direct reports, offering feedback, setting goals, asking questions, and helping them identify and develop their professional and personal strengths.
Engage
A brand’s greatest social strength lies in the potential for its followers to become evangelists. I love to find new ways to delight and reward followers, turning them into loyal fans eager to spread the brand love.
Innovate
By embracing emerging trends, technologies, and fresh ideas, I develop groundbreaking campaigns that don’t just follow the conversation—they start it. Whether it's exploring new platforms or testing bold creative concepts, I’m always on the lookout for the next big thing to keep brands ahead of the curve.
Where I’ve Done It
➤ Social Strategy Lead
➤ Senior Editor
➤ Manager, Social Strategy & Content
➤ Sr. Social Producer
➤ Social Producer
➤ Manager, Social Strategy & Content
➤ Social Media Coordinator
➤ Editorial Assistant
What They Had To Say About It
"Hannah is an extraordinary strategic thinker who consistently raises the bar for everyone around her. Working with her has been a true highlight of my time here, as she makes collaboration both seamless and inspiring...[she] is one of those rare individuals who can tackle anything that stands before her with grace and precision."
Kate Northey, Director of Social Strategy, Paramount+
"We consistently put Hannah on projects that were front and center to our business because of her maturity, professionalism and an ability to stay focused on the work despite the stress or challenges these kind of projects entail."
Jeff Burkett, VP of Entertainment, CBS
"Hannah excels at collaborating across teams, managing high-profile campaigns from ideation to execution, and optimizing content based on analytics. Her leadership, creative drive, and strategic vision make her an invaluable asset to any team, ensuring success in a fast-paced, evolving digital landscape."
Josh Hatala, Director, Creative Strategy & Audience Development, Nickelodeon
"Hannah's radiant creativity is matched in eminence only by her warm heart and her distinct ability to bring laughter to any situation. She was the ideal co-worker, always ready to support a great idea or stand up for a fellow employee. She gave credit where credit was due and brought genuine innovation to knock down obstacles."
Jeff Luppino-Esposito, Digital Strategist, Nickelodeon
"As a manager, Hannah was excellent! She led with compassion, always took the time to understand my concerns and ensured I felt supported every step of the way. Her feedback was consistently thorough, constructive, and thoughtful, helping me refine my work and grow professionally. She made sure to celebrate successes and also provided guidance on areas for improvement in a way that was encouraging and empowering."
Erin Donnelly, Sr. Social Media Manager, Paramount+
"As her manager for Kids and Family content at Paramount+, I saw Hannah consistently deliver results that were All That. Her ability to craft engaging content is truly Legendary, and her understanding of our young audience is as expansive as Tommy Pickles' imagination. Hannah's proactive approach and innovative ideas always took our projects from Good Burger to Gourmet."
Leslie Simon, Editorial Director, Paramount+