Dive into these case studies to see how I crafted winning strategies, implemented innovative campaigns, and delivered standout results for iconic franchises, shows, and brands.
Criminal Minds: Evolution
Season 17
Led the fan-focused social strategy for Criminal Minds Evolution on Paramount+, skyrocketing views by 516% and TikTok followers 253% beyond target.
Perplexity
social strategy
Earned 3.2M organic TikTok views and an engagement rate 341% above platform benchmarks in just two weeks, and 2.17M organic views and 6K followers in 10 weeks on YouTube Shorts.
Good Burger 2
Streaming Movie Premiere
Led the editorial video strategy for Good Burger 2 on Paramount+, driving it to become the platform's #1 Original Movie ever and earning a Clio Award win and Shorty Award nod for the campaign.
ICarly
Season 3 Campaign
Led social video strategy and crafted scripts (including a Clio Award-winning interview!) that fueled a 117% surge in video views season over season.
Tales of The Teenage Mutant Ninja Turtles
Streaming SERIES Binge Drop
Led social strategy, driving 21M organic views and exceeding streaming goals by 247%, by blending franchise nostalgia with fresh series appeal.
Paramount+ YouTube
Strategy Overhaul
Optimized Paramount+’s YouTube strategy, increasing organic views by 246% and boosting minutes watched by 224% year over year.
The Big Bang Theory
Series Finale
Orchestrated the social campaign for The Big Bang Theory finale, driving 224M impressions and 12M engagements during finale week *alone.*
Young Sheldon
DORA
62nd Annual Grammy Awards
Key & Peele
NCIS: Los Angeles
Frasier
PAW Patrol
FBI
Comedy Central Roast of Roseanne
The Fairly Odd Parents: Fairly Odder
Kamp Koral
Kids' Choice Awards
Rugrats
MacGyver
Big Nate
Comedy Central Roast of James Franco
The Thundermans
The Neighborhood
Monster High 2
Blue's Big City Adventure
Henry Danger
Life In Pieces
Mom
Young Sheldon DORA 62nd Annual Grammy Awards Key & Peele NCIS: Los Angeles Frasier PAW Patrol FBI Comedy Central Roast of Roseanne The Fairly Odd Parents: Fairly Odder Kamp Koral Kids' Choice Awards Rugrats MacGyver Big Nate Comedy Central Roast of James Franco The Thundermans The Neighborhood Monster High 2 Blue's Big City Adventure Henry Danger Life In Pieces Mom
other shows and events I've shaped on social media include:
BUT WAIT, THERE’S MORE!
From social copy to content marketing, YouTube scripts to press responses—I’ve penned a lot!