• Social Strategy Lead @ Paramount+

    • Crafted the Paramount+ social media strategy and promotional plan

    • Collaborated with Nickelodeon teams across social, video, design, marketing, and PR to develop innovative social creative

    • Supervised social media manager and coordinator in managing editorial calendars, publishing, and community engagement 

    • Tracked & analyzed campaign performance to continually optimize and pivot where necessary, presenting key learnings to executive stakeholders

    • Convert existing TMNT fans into viewers of the new series

    • Invite new fans into the world of the Turtles

    • Position Tales as a co-viewing experience for nostalgic and new-to-the-franchise parents alike

    • Tap into existing franchise nostalgia

    • Celebrate TMNT’s role in pop culture

    • Highlight voice talent

    • Highlight the humor and heart that appeal to new generations of fans, adults and children alike

    • 21.1M organic views

    • 1.3M engagements

    • 201 Pieces of Content

    • Streaming: +247% of hours streamed on service goal, 162% of its active sub households streaming goal

tmntlockscreens.gif
tmntyears.gif
imtheblueone.gif
tmntrecording booth.gif
ayo.gif