Social Strategy Lead @ Paramount+

• Crafted the Paramount+ social media strategy and promotional plan

• Collaborated with Nickelodeon teams across social, video, design, marketing, and PR to develop innovative social creative

• Supervised social media manager and coordinator in managing editorial calendars, publishing, and community engagement 

• Tracked & analyzed campaign performance to continually optimize and pivot where necessary, presenting key learnings to executive stakeholders

• Convert existing TMNT fans into viewers of the new series

• Invite new fans into the world of the Turtles

• Position Tales as a co-viewing experience for nostalgic and new-to-the-franchise parents alike

• Tap into existing franchise nostalgia

• Celebrate TMNT’s role in pop culture

• Highlight voice talent

• Highlight the humor and heart that appeal to new generations of fans, adults and children alike

• 21.1M organic views

• 1.3M engagements

• 201 Pieces of Content

• Streaming: +247% of hours streamed on service goal, 162% of its active sub households streaming goal