• Senior Editor & YouTube Strategist @ Paramount+

    • Created robust slate of original long-form social videos

    • Pitched ideas to executive stakeholders, wrote scripts and storyboards, supervised video editing and production, optimized metadata, and published videos to YouTube and site

    • Performed continual data and performance analysis to enhance engagement and viewership

    • Enlist legacy fans of the original show who had not yet committed to the new series

    • Activate existing fans of the series to spread the word of the final season

    • Target millennial parents with nostalgic content to reignite franchise affinity and make them want to share the new installment with their fam

    • Capture general audiences with content that highlights the laughs, gags, and cameo appearances that make it the perfect pick for family movie night

    • Harness the star power of the amazing cast by putting them front and center in social content

    • +194% engagements vs. Season 2

    • +117% views vs. Season 2

    • Clio Award for iCarly Talks Black Hair, which I developed and for which I wrote the script

    • Streaming: +150% goal for hours streamed on service goal, +392% goal for streaming starts

I wrote the interview for this Clio Award-Winning video, iCarly Talks Black Hair, which highlights the importance of and need for POC representation both in front of and behind the camera

iCarly Season 3 Social Campaign Recap

awwwk-ward!

Miranda Cosgrove and Nathan Kress read the synopses of Creddie fan fiction fans have dreamt up over the years.

“it’s ok to be super wrong'“

The cast of iCarly puts their knowledge of Miranda Cosgrove to the test to prove who knows their fellow co-star best.

tag your ‘carly’

Carly Shay is supportive, inspiring, stylish and dependable-true #friendgoals. Who's the Carly in your circle?

BOTTOMS UP!

Miranda Cosgrove and Jerry Trainor team up to create a drink inspired by Carly Shay: The Gnarly Carly.

(it’s age restricted on YT, meaning no embedding allowed, but click the image to head over there to watch)