THE BIG BANG THEORY

Senior Social Media Producer @ CBS

• Led social strategy development
  

• Collaborated with designers and video producers to execute social content
  

• Created and managed a detailed and organized publishing calendar

• Oversaw the positioning, writing, and accuracy of daily social posts across multiple channels
  

• Tracked campaign results to ensure objectives were being met and provide data-supported pivots, where necessary

• Performed community management across social channels
  Worked on set with talent to capture bespoke social content

• Eventise the series finale of the iconic show, making it a must-watch TV moment

• Make it the most social show of the fall finale season

• Celebrate the legacy of the show and thank its fans for their viewership

• Flood social with content, hyping up the finale and driving tune in

• Tap into the show’s rich catalogue, making compilations, tributes, and original content that showcase its place in pop culture

• Highlight the show’s beloved cast

• Hyper-engage with fans on night of finale, rewarding their affinity and promoting social conversation

In the 7-day window up to and including premiere alone, the social campaign garnered:

• 224M impressions

• 12M engagements

• 17M video views

• 239 total social posts

• #1 DAR (Digital Audience Rating) for the night across all networks