
Good Burger 2
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Senior Editor & YouTube Strategist @ Paramount+
• Created over 30 original long-form videos for Good Burger 2 social campaign
• Pitched ideas to executive stakeholders, wrote scripts and storyboards, supervised video editing and production, optimized metadata, and published videos to YouTube and site
• Performed continual data and performance analysis to enhance engagement and viewership
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Drive viewership for and social awareness of the long-awaited sequel to 90s cult classic, streaming only on P+
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Target millennial parents with nostalgic content to reignite franchise affinity and make them want to share the new installment with their fam
Capture general audiences with content that highlights the laughs, gags, and cameo appearances that make it the perfect pick for family movie night
Harness the star power of the amazing cast by putting them front and center in social content
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Good Burger 2 is the #1 Original Movie ever on Paramount+
In 1 week post-premiere window, posts earned 138.5M views and 8.5M engagements
Earned Bronze Clio Award for Social Media Campaign
Selected as Shorty Award Finalist for Best Behind The Scenes Video
Clio Award-Winning Social Campaign
Order up! This blooper reel is served extra messy. Watch Kenan Thopson & Kel Mitchell cook up laughs, one fumbled line at a time!
Good Burger 2 is serving up star-studded surprises! Comedy legends, music icons, and classic characters all drop by. Kenan, Kel, Kamaia, Fabrizio, and the Hinkler twins give you a sneak peek at the epic cameos you'll feast on in this sequel!
Kenan & Kel take a trip down memory lane, sharing favorite Good Burger moments, behind-the-scenes stories, and a taste of what’s cooking in Good Burger 2.
Ed is everyone's favorite wacky fast-food employee. Celebrate nearly 30 years of the chaotic and hilarious character with his greatest moments from All That, Good Burger, and Good Burger 2.
I still can’t believe anyone let me make this, honestly.